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An E-commerce Marketing Plan that Won’t Overwhelm You – Part 1
As the sole e-commerce manager for my company, I’m tasked with developing and implementing plans with goals to increase: revenue, customers, transactions, average sale value, referrals, and feedback....
View ArticleAn E-commerce Marketing Plan that Won’t Overwhelm You – Part 2
This is the second part of my guide to developing an e-commerce marketing plan. In the first section, we used the Marketing Strategy document to outline our basic goals, objectives, and all of our...
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An E-commerce Marketing Plan that Won’t Overwhelm You – Part 3
This is the third and final post on my series on developing an e-commerce marketing plan. In this final part, we’ll discuss project management and scheduling important activities. If you found this...
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